Youth obsession, or why 50 is the new 30

Research predicts that up to 2050 people in their late 60s years will lead middle age

The World Health Organization recently announced a new classification of people according to their age. There, youth is locked between 24 and 44, maturity – between 44 and 60, aging – between 60 and 75, and old age – between 75 and 90.

There are biological reasons for this – today we live much longer than our ancestors. UN statistics show that

average duration of life is now 71 years old,

although it has fallen by almost 2 years due to the coronavirus pandemic. In some developed countries, it reaches 80 years, and women live an average of 7 years longer than men.

In the 19th century, a person reached an average of 50 years, in the 18th – 30-40 years, and in the Stone Age – 20-25 years. People died too early from epidemics, exhausting work and poor nutrition.

Today they say that life begins at 40, 50 is the new 30 and 110 is the new 100… Extending our days on this earth is certainly reordering behavior and lifestyle. But does this cheerful stereotype reflect the real situation with age, or is it an expression of the modern obsession with youth? A little bit of both, say statistics and researchers.

Medicine is highly advanced these days. Dozens of deadly diseases such as smallpox, polio, plague, leprosy have been eradicated. Others such as tuberculosis, malaria and in many cases cancer are treatable.

People eat better, the variety of products is huge. At any time there is fish, meat, fruits and vegetables that our ancestors were deprived of. With them, we get protein for our muscles, skin, brain, hair, and teeth all year round. We also take it as a supplement along with vitamins and minerals. Machines replaced the hardest physical labor. Lifestyle became healthier. According to research from the Karlsruhe Institute of Technology

the body on a regular basis the sportsmen are with at least 10 years younger

from their real age, especially the motor apparatus.

All this works to preserve youth. The result is a longer-lived population that lives actively into adulthood, retires late, and indulges in pastimes unimaginable to our grandmothers. Today, a 40-year-old mother is often mistaken for the sister of her 20-year-old daughter. And in photos from a century ago, young and beautiful women look like mature matrons. One reason is that taboos in fashion have fallen. Jeans and short skirts are worn by both girls and adults, whose peers in the past wore black.

The progress of the cosmetic industry also works wonders, and the age of many ladies can be judged only by the passport. In addition to following a healthy diet and exercising regularly, they skillfully put on make-up, visit a beautician, dermatologist, hairdresser, and maintain a beautiful manicure. Not only the Hollywood beauties, but

and ordinary women over 50. are even more seductive

“Today there are procedures that were considered fantastic 20-30 years ago. Rejuvenating pomades, lifting, anti-wrinkle botulinum, contouring, biorevitalization, not to mention cosmetic surgery, work wonders over the years. If you do not use progressive beauty solutions, you will hardly achieve such impressive results”, says the famous Russian cosmetologist Zalina Dzagoeva. The global youth craze is getting to the point where even 20-year-olds are tightening wrinkles and lifting eyelids, not to mention pumping up lips and busts, she commented.

It’s not just about how you look. Habits and stereotypes of behavior are changing. The rule that you must have two children by the age of 25 no longer applies. Today

women give birth to everything later when they are financially stable

and with a career. Having a child after 40 is normal in developed countries despite doctors’ warnings that the risk to mother and child is greater.

Statistics show that today women in Europe give birth for the first time on average at the age of 30-31. Most weddings take place after the age of 30, if at all.

Modern men and women don’t just look younger, they feel younger. A survey in England of 1,200 women aged 30 to 50 showed that three out of four felt well below their years.

“Today, age is a relative term. When they are young, people think of those in their 50s as old. But by the time they turn 50, they feel fit and ready to take full advantage of life,” says gerontologist Prof. Scott Bass.

Until a few decades ago, it was almost impossible to meet a student over 25-26 years old. Today in the US, 20% of the following are over 35 years old.

It is not true that startup founders are mainly young people. A study by the Kellogg Graduate School of Management shows that the average age for creating such companies is about 45. At these years and more, today’s man is ready to throw himself into experiments and create. It is known that the average age of Nobel laureates is 40 years, when 2 centuries ago they were already preparing for the afterlife.

Financially stable, overcame their complexes, raised their children, gained experience, today’s 50-55-year-olds not only have a flourishing career, but also live, have fun, fall in love as if they were 10-15 years younger. Those over 70 are also not slaves to age – many of them travel, participate in marathons, have hobbies. According to a study cited by the BBC,

30% of healthy people between 65 and 74 at least they have sex once a week

There are researchers who believe that 60 is not the new 40, but is 60. Even if you lead an active life, biology speaks for itself. Around this age, memory begins to fail, hearing weakens. Joint pain, diabetes and other diseases appear.

WHO pulls out another statistic – the age until which the average American lives without diseases and injuries has grown to 70 years. And the fact that in two centuries human life expectancy has almost doubled suggests that this trend will continue. A study by New York’s Stony Brook University predicts that by 2050, people in their late 60s will already be middle-aged.


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