To promote its children’s collection, AIGLE pays tribute to nature – CSR > Marketing Green

To promote its children’s collection, AIGLE pays tribute to nature – CSR > Marketing Green








Thanks to a new eco-designed campaign with ROSA PARIS, AIGLE highlights the CSR commitments made by the brand which presents a new collection for children intended to last until they are old.

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What world are we going to leave to our children? This is no doubt the question that tormented AIGLE when it came time to dress the new generation. To present its KIDS collection dedicated to 4-14 year olds, the clothing brand and its ROSA PARIS agency highlight nature as a privileged play area for the youngest. It is up to us to ensure that it is preserved for future generations, as the campaign invites us to do: “With well-designed, planet-friendly clothing, we can continue to enjoy nature “until we are old”. A quest for sustainability which is not only the general promise of the brand, but also guided it in the development of this collection, of which 61% of the models are made from natural, organic or recycled materials.

Furthermore, the ROSA PARIS agency has set up “ecological filming with the movement of teams and technical equipment in non-motorized vehicles to the various filming locations in France at the Bois de Vincennes”, according to its press release. At the same time, AIGLE has collaborated with Good Planet to seek to highlight protected species, such as the beetle present in the film, or the French dung beetle which is a protected species. “The film will be visible in WEB format and catch up TV from August 23 in France and Asia. The film will be available in a long version of 30 seconds, two versions of 15 seconds and a short version of 6 seconds. This AIGLE KIDS campaign will be supported by an amplification which will consist of a contest on Instagram the first week of September. Children will be asked to draw themselves as “they would imagine themselves old” and the drawings will then be published in stories by the participants with the hashtag #ForEverKids. The winners will be rewarded with products from the new AIGLE KIDS collection,” the statement added.

Attention optimistic children!

For further : Aigle benefits from the updrafts of CSR

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