The French say yes to “Oui Pub” – Impact > Marketing Green








The Ministry of Ecological Transition announces that in 15 territories, the “Oui Pub” system, which allows you to receive advertisements in your mailbox only if you have expressed your consent, will be tested from September 1, 2022. think the French? OpinionWay draws up an inventory.

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Good news for the 30% of French people who have affixed the “Stop Pub” sticker. The Ministry of Ecological Transition announces that in 15 territories, the “Oui Pub” system, which allows you to receive advertisements in your mailbox only if you have chosen it, will be tested from September 1, 2022, Bonial ( Axel Springer), pioneer and leader of drive-to-store in Europe, with the help of Opinionway, wanted to draw up an inventory of the uses and attitudes of the French people regarding the consultation of print and digital advertising catalogs.

More than 2 million inhabitants are affected in the first 13 communities, including Grenoble-Alpes-M├ętropole, Bordeaux, the Greater Nancy Metropolis or the Agen conurbation, joined by Troyes and Dunkirk on February 1, 2023. Force est to note that a large majority of French people are in favor of it (70%).

At the end of the three-year test period, an evaluation committee will be set up “to assess the impact of the experiment on the production and treatment of paper waste, its consequences on employment, on the sectors of activity concerned, on the behavior of consumers, but also on the possible difficulties of generalizing such a measure”, added the ministry.

As a reminder, the “Oui Pub” measure integrated into article 21 of the Climate & Resilience law of 2021 aims to prohibit by default the distribution of unaddressed advertising leaflets. According to the study, 57% of French people intend to put a “Oui Pub” sticker on their mailbox. This initiative follows the proposal of the Citizen’s Convention for the Climate which provided for the ban on advertising. This proposal does not seem to bother the majority of consumers since 71% will consult online advertising catalogs in the event of a paper ban.

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