The French find it very difficult to do without WhatsApp
Whether to chat with your friends, family and even your colleagues, WhatsApp has established itself as one of the most used platforms for communication. Asked by Ifop for lemon72% of French people admit having already used the Meta group application, and more than one in two (57%) claim to have been active “during the three months preceding the survey”.
Among the most loyal to WhatsApp is the 25-34 year old generation with 71% of users, compared to 44% for those over 65.
Managers use the app more (77%) than manual workers (52%). On the other hand, no significant difference is observed for women and men, respectively 58% and 56% to be active on WhatsApp during the last three months.
On average, the French are members of 4.6 groups. According to the study, more than four in ten users (41%) have between two and four bands. This percentage rises to 56% among 18-24 year olds, while a third of French people participate in more than five groups.
Business leaders can be present in more than 10 groups on the app, at 26%. WhatsApp groups of a professional nature are also the second most cited type by users (54%). In the lead and unsurprisingly, we find ex aequo family and friend groups (74% of French respondents). Those over 65, mostly retired, are 87% to belong to family groups. 73% of 18-24 year olds participate in professional groups.
38% no longer support certain people on their groups
Despite high satisfaction with family (96%), friendly (97%) and even professional (87%) groups, French users testify to negative aspects. 51% have already felt obliged to respond in a group, and 58% said they were bothered by the number of messages received. Note that 39% of respondents do not like voice messages.
To respond to these inconveniences, 63% of respondents decided to “silence” the notifications, and 33% even chose to create another group to converse with certain members.
Exchanges can also poison relationships between people. The French are 38% to say they no longer support certain participants in their group, and 45% have already been annoyed by personal exchanges within a group conversation, or even to find the creation of the group useless. Atmosphere…
Despite everything, more than one in four respondents would find it difficult to do without WhatsApp, says the study. Thus, women are 33% (22% of men) to admit their addiction to WhatsApp. The youngest are also more addicted to messaging since 31% of 18-34 year olds, compared to 22% of those over 65, feel this need.
Paradoxically, the use of WhatsApp remains quite optional for the majority. More than seven out of ten users claim to be able to do without the Meta group platform. For the benefit of physical interactions?
Study carried out by Ifop for Lemon.fr, on February 14 and 15, 2023, by self-administered questionnaire among 1,008 people aged 18 and over, representative of the French population.