Skoda Concept Vision 7S: new visual identity and assertive strategy

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Skoda unveils its new visual identity and affirms its electrification strategy with the Vision 7S concept car, a family SUV promising 600 km of autonomy. Two other 100% electric models are expected by 2026.

If Skoda revealed as expected the Vision 7S concept car, a 100% electric family SUV, it is above all for the manufacturer, belonging to the Volkswagen group, a way of asserting its visual identity, with a new logo, and of establishing its electrification strategy for the next five years.

As part of its Next Level 2030 strategy, Skoda has indeed focused on a redesigned design, a new logo and a complete update of the graphic charter. “Today is a very special day in the history of Skoda Auto. We are unveiling our new graphic identity, which includes a new logo and a major update to our design. Through the Vision 7S concept, we are giving a concrete preview of a future Skoda model that will complement our product portfolio from above.“, said Klaus Zellmer, CEO of Skoda Auto.

Skoda concept car Vision 7S family electric suv

If the Vision 7S offers a first glimpse, a little more concrete, of a brand new Skoda model, it also presents the new stylistic language of the manufacturer. Among the characteristic elements of the new design, we note the so-called “Tech-Deck” look, with T-shaped headlights at the front and at the rear, as well as a two-tone aluminum and black openwork bumper which extends around the wheel arches and accentuates the adventurous side. On the sides, there are exterior door sills, flush door handles and digital mirrors. The roof line ends with a spoiler cut into two parts, and the rear takes up the design of the front bumper.

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Skoda concept car Vision 7S family electric suv

The Vision 7S seats seven passengers and includes new “Simply Clever” tricks. It is based on the Volkswagen Group’s modular MEB platform for electric vehicles and has an 89 kWh battery for a priori a maximum range of more than 600 kilometers according to the WLTP cycle.

Skoda concept car Vision 7S family electric suv

We notice an all-new interior with a retractable dashboard, which switches the large touch screen from vertical to landscape mode. The center console receives adjustment knobs as well as induction chargers. Two new shades of green, Emerald and Electric Green, are also appearing.

Skoda concept car Vision 7S family electric suv

In addition to this Vision 7S, which therefore prefigures a new seven-seater electric family SUV, the manufacturer announces that it will launch two new electric models in the B and C segments. We have no other details for the moment, but Skoda announces that by 2030 (when it aims for 70% all-electric sales), it will launch the new versions of the Superbe sedan and the new Kodiaq (in the second half of 2023). Restyled versions of the Octavia and Scala will follow.

Skoda concept car Vision 7S family electric suv

Otherwise, “we will invest a total of 5.6 billion euros in e-mobility and an additional 700 million euros in digitalization over the next five years, thus guaranteeing the future viability of the company and safeguarding its jobs“, adds Klaus Zellmer.

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