Profession “Influencer” is presented by Boyana Marinova

“Influencer is a profession that combines quite difficult disciplines that you have to master: photography, marketing, psychology, a large dose of self-irony and of course not forgetting that it should be fun”Boyana Marinova openly shares to Biser Kunchev and continues:

“There are many brands that have no soul and expect advertising without having the character and history of the brand. So advertising loses its meaning because, no matter how popular or beautiful you are, you fail to convey anything to your users and followers! “

Who is Boyana Marinova??

My name is Boyana, maybe it’s from social networks, but I like my name when it’s presented with a surname – Marinova! I’m a Leo and I have an older brother. I was born in Teteven, embraced by the Balkans. I am a mother to my two amazing sons, Lacho and Niki! I have participated in a number of videos, the most recent being Greek star Nikos Vertis’ summer hit song “Zise”, which quickly became everyone’s favorite. I have participated in shows and have several roles in series, my last one is in the series “The Lies in Us”. My friends describe me as sunny and always in a hurry!

Photo: Personal archive

Tell us how you came up with the idea of ​​becoming an influencer and what motivates you to be one and continue to develop in this direction?

I developed my Instagram even before it became a popular app. And so I slowly built up my followers until their numbers kept growing and that’s exactly how they turned me into an influencer.

What qualities should a true influencer possess and can it be a profession?

To have the need to inspire and be inspiring. It is a profession that combines quite difficult disciplines that you have to master: photography, marketing, psychology, a large dose of self-irony and of course not forgetting that it should be fun.

Which Bulgarian and global influencers make the best impression on you and with what?

I love people’s talent and their individuality. I follow a lot of popular influencers and anyone who is interested can enter my profile and see them

Amassing followers is undoubtedly a great passion and shows approval of what you do. Developing your personal brand, what are your next goals and what results do you expect?

I adore the entire film industry and am excited about directors, acting, special effects and playing great roles. I think my next goal is cinema. As for my personal profile, I’ve noticed how I’ve evolved and I’m adjusting to the trends!

Photo: Personal archive

When a consumer buys from a product that you advertise, it is believed to be because of its qualities or because of you?

A combination of both, I only promote products that have personally proven themselves to me. That’s how people trust me, I’ve seen ads from people who clearly don’t believe in the quality of the product.

Should an influencer have another main occupation? Can the two activities run parallel or is a clear focus needed??

If you can present your work in an interesting and inspiring way, then you are truly successful. Social media is a very diverse place that needs useful information, professional advice and hobbies to bring us together.

What is your recipe for maintaining popularity and image in the long run?

Grandma used to say, don’t cook without love! The recipe to be liked is very simple, you need a pinch of personal attitude towards the people who like you. An extract of inspiration and the most important ingredient is love. This is how people notice you, respect you and need to see you on your professional path.

What is the most interesting product you would like to promote?

Every fashion brand I’ve worked with is interesting to me. Meeting the designers, photographers, make-up artists and hair stylists gives me the feeling of being a model, which is incomparable. The last few ads I’ve had have been extremely interesting to me, one for example intrigued me personally. A construction investment company contacted me after I presented a way for my followers to invest in their future.

Photo: Personal archive

Are there any products you would not advertise and why??

There are many brands that do not have a soul, but expect advertising, without having the character and history of the brand. So advertising loses its meaning because, no matter how popular or beautiful you are, you fail to convey anything to your users and followers!

Where do you see yourself in 10 years professionally??

At the beginning of this year, I had a small role in the Bulgarian series “The Lies in Us”. Getting into the character of Elena gave me pleasure and it makes me dream about my next role. In ten years, I dream of having at least 5 more new roles

If you had to advertise Bulgaria as a tourist destination, what would you say to potential tourists from abroad to motivate them to come here?

A must for everyone to enjoy the sunrise on our sea. To hear the song of the Balkans. To try our traditional dishes at the Rose, Lavender, Cherry and my favorite Fire and Hearth Festivals.

Final – if you had to gain new followers with one sentence, what would it be?

The only thing we should find in our phone is a smile, and I’m always laughing @boyanna1

Check out the stories of other influencers who have participated in the column so far >>

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