Optimize mobile app engagement by delivering better experiences


By Thomas Butta, Director of Strategy and Marketing

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Mobile apps have quickly become the preferred destination for a seamless and functional exchange of value between brands and consumers. There’s no denying that mobile app experiences are becoming the digital heart of the customer experience. Yet some brands treat their mobile apps as just another promotional channel. They attract customers to the application, but do not retain them. After all, driving customer engagement and retention isn’t easy, as it takes native experiences tailored to each individual to retain them and drive revenue. That’s why brands are embracing a new cutting-edge practice they need to master: the mobile app experience. We call it MAX (Mobile App Experience), for short.

Why MAX?

Not so long ago, the mobile app experience didn’t even exist. Granted, many companies have had mobile versions of their websites for a long time, and mobile apps have seen many iterations. But among all these applications, only a few were focused on a harmonized customer experience

Today the world is different. He is mobile. And anyone involved in customer performance in any way now understands that mobile apps help improve the digital customer experience.

Why ? Because loyal app customers generate 3.5 times more revenue than other buyersand are 3 times more likely to repeat their purchase.

Other facts are just as convincing, but it is above all in practice that the experiments demonstrate their effectiveness. Just take a look at the testimonials from the clients we work with:

  • “As incredible as it may seem, our full-year digital revenue of $3.4 billion is almost 3.5 times what we were doing in 2019 before the Covid crisis. has proven to be relevant as it is a smooth and convenient experience that has been aided by consistent investment.” Brian Niccol, Chairman and CEO, Chipotle.
  • “Our focus and commitment to our mobile apps and user experience continues to support changing consumption patterns.’s mobile sales remained a major channel and represent 82% of the brand’s sales. Ben Fletcher, Group Chief Financial Officer, The Very Group

With the opportunity to achieve these kinds of results comes a heavy responsibility. And when it comes to retaining customers and generating revenue, the question isn’t whether to invest more in your mobile app, but how.

MAX innovation

Given the growing pressure from customers to remember their last favorite experience, an App Experience Platform must engage in a real process of continuous innovation. Such innovation is proving difficult, if not impossible, for brands, given their ongoing dependence on development resources and application update cycles.

Our new Airship App Experience Platform (AXP) is revolutionizing the way brands master mobile app experiences, and it’s the only SaaS platform entirely dedicated to the task. The benefit is immense: The App Experience Platform empowers your entire team to continuously onboard and understand customers — and drive value every moment, every day.

Download our ebook MAX (Mobile App Experience)

Find out how the Airship App Experience Platform (AXP) can help you

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