During the GTC, which took place last month, Nvidia announced three graphics cards: the GeForce RTX 4090 as the flagship to demonstrate all the possibilities of the new Ada Lovelace architecture and two GeForce RTX 4080s. The first has 12 GB of video memory and the second of 16 GB. However, Nvidia had not only reduced the amount of memory, it also reduced the number of calculation units within the GPU. A choice particularly contested by all observers since the announcement with above all a fear of confusion among buyers.
Finally, the GeForce RTX 4080 12 GB will not see the light of day, at least not under this name. Nvidia having simply informed to cancel the launch of the GeForce RTX 4080 12 GB normally scheduled for the month of November. A choice that we can only welcome given the “wobbly” placement of the card and the name that would have misled buyers every time.
It remains to be seen what will happen to the RTX 4080 12 GB that Nvidia’s partners must have already started producing. At PNY for example, the product page for the RTX 4080 12 GB now returns to a 404 page.The most economical and most likely solution would be to rename this model by editing the vBIOS of the graphics cards and printing new boxes by changing the 8 to a 7 for example.
Nvidia will also have to reassess its pricing strategy, since the entry ticket for the RTX 40s is now going from €1099 to €1469 with the disappearance of the GeForce RTX 4080 12 GB.