Madonna would like to remind everyone again that she invented sex. Or at least she’s done the hard work of enabling the so-called “pornification of pop music.” And as it seems, it all started with the book “Sex”, which he published 30 years ago. Madge chose to mark the anniversary as she saw fit.
“There were pictures of men kissing men, women kissing women, and me kissing everyone,” Madonna wrote of the book on Instagram over the weekend, adding, “Now Cardi B can sing about her WAP. Kim Kardashian can grace the cover of any magazine with her bare ass and Miley Cyrus can walk in as a dummy ball. You’re welcome bitches…
Madge’s viral nostalgia was probably the tamest thing she posted this weekend. He also shared an ad for sex toys and a provocative clip from the gym. But her throwback post prompted a “disappointed” response from Cardi B. “I literally paid tribute to this woman so many times because I grew up listening to her,” the rapper wrote in a now-deleted tweet.
Others who followed the saga online accused Madonna of overemphasizing her own influence on pop music while ignoring the contributions of women like Grace Jones, Janet Jackson and Donna Summer, who also played with their sexuality in their performances.
Then, as quickly as she burst into a nonsensical message, Madonna calmed down and Cardi tweeted that the two had reconciled after a phone call.
Madge wrote that she will “always love” Cardi, and got back to what she does best – or at least most often – in recent weeks, posting on TikTok with the enthusiasm of a teenager on a school holiday.
The 64-year-old singer has been among TikTok’s fiercest users since she joined the platform in 2018. Since then, she’s been posting consistently, but her antics have reached an attention-seeking peak in recent weeks. According to W magazine, Madonna has entered her “TikTok era” – walking around a mirrored bathroom on silver platforms, dancing in skimpy clothes, staring into the camera from behind giant baby-pink sunglasses and visibly bored with her fame.
Even academic circles are interested in her performances, or rather they are ironic. “Madonna’s use of TikTok is producing the kind of buzz that she got from the shock value of her music and her subsequent encounters with critics during her heyday,” said Katie Capperch, an associate professor of English at Texas State University and an editor at the academic journal. AMP: American Music Perspectives. “Now, instead of defending her art, she’s defending the history of her art—it’s all very metatextual.”
For Caparch, Madonna’s videos exemplify the “attribution trend” that’s popular among artists closer to boomers and Gen Xers, but doesn’t play well on TikTok. “When you genuinely take credit for your work, the effect can be startling,” she says.
But Madonna needs no help in the self-promotion department. And while she’s right that she’s earned her place as an elder of pop culture feminism, she often glosses over that truth because she’s, well, Madonna.