Instagram has suspended the PornHub account

The social network Instagram has removed the profile there of the world’s largest adult content site – PornHub. Before its deletion, the site’s profile had 13.1 million Instagram followers and over 6,200 non-pornographic posts.

According to Dawn Hawkins, executive director of the National Center on Sexual Exploitation (NCOSE) in the US, PornHub’s Instagram account, however, “directly promoted pornography” and featured videos with titles such as “Next Career Goal,” which Hawkins said was encouraging. people to take up filming porn.

NCOSE is among the organizations that pushed for the removal of PornHub’s account from Instagram. Representatives of Meta, the company that owns Instagram, did not respond to Variety’s request for comment on the reason for the deletion.

PornHub’s profile on another social network – Twitter, where it has 3.4 million followers – remains active, as well as that on the video-sharing site YouTube, where interviews with porn actors, behind-the-scenes clips or funny commercials are uploaded.

Trouble at MindGeek, PornHub’s parent company, came to a head this summer over a lawsuit filed by a woman named Serena Fletis. She claims that when she was 13, her then-boyfriend pressured her into recording a video with sexual content. According to her, he then uploaded the video to PornHub without her knowledge or consent.

Fleitis is among more than two dozen people who sued PornHub and MindGeek last year, accusing them of exploiting and profiting from child pornography, rape videos, stolen content and more.

The Fleitis lawsuit also named Visa, alleging that they knowingly enabled MindGeek to profit from illegal content.

Visa itself filed a lawsuit in US federal court asking to be excluded from the woman’s lawsuit, but the court rejected that request. CNBS reported in early August this year that as a result of this decision, Visa and Mastercard have terminated their work with TrafficJunky, MindGeek’s advertising arm.

In other words, they made it impossible to pay with such cards to advertise on PornHub or other MindGeek parent company sites.

In a previous statement on the matter, MindGeek commented that they have “zero tolerance for the posting of illegal content” on their platforms and described as “categorically false” any claim that the company is not serious about removing such content.

They explained that they have built “the most comprehensive safeguards” into the platform, where users can upload self-filmed adult content.

MindGeek explains that on PornHub, a person cannot upload content unless they provide an ID that is verified by a third party. Among other measures is the prohibition to download free content uploaded by another user from the site, as well as several moderation tools.

All videos now also have a digital footprint, so when it becomes clear that someone is breaking the rules – ie. the recording shows non-consensual sex or child abuse, the already deleted video can never be re-uploaded.

Around those issues, MindGeek laid off a number of employees in June, though the final number was not publicly announced. CEO Ferras Antoon and COO David Tassilo resigned.


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