Hugo Boss goes second-hand with its “Pre-Loved” platform – CSR > Marketing Green

The ready-to-wear brand Hugo Boss announces the launch of its online resale site, “Pre-Loved”. An initiative to buy cheaper Hugo and Boss clothes and to be part of a more responsible consumption approach.

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The Hugo Boss ready-to-wear brand now offers the possibility of buying Boss and Hugo items… second-hand. And this on Pre-Loved”, its “high-end” resale platform. Hugo Boss customers thus have the possibility of return a used product, which they have worn, in order to obtain a voucher usable on the brand’s online site, in store or on the second-hand platform. For the moment, the site is only launched in France.

44% less CO2 emissions

This strategy fits as part of the sustainable development policy deployed by the brand (with the CLAIM 5e strategy). The international fashion group thus intends to commit always more for a more sustainable future » and invites consumers to « accompany on this path “. Wishing to “continue to protect our planet, today, tomorrow and always”, the brand is surfing on this resale service movement, particularly in vogue among the younger generations. Indeed, this second-hand sales market saves CO2 emissions (44% reduction on average compared to the purchase of new clothes, depending on the brand) and a few euros often essential to end the month…

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