On the streets of Paris, Berlin, Milan and Madrid, The Body Shop and Dove join forces with leading international animal welfare organizations to urge the European Union to uphold laws to ban animal testing.
In association with the Dutch artist and activist Nina Valkhoff, the brands Dove and The Body Shop display their commitments on the walls of the streets of major European cities such as Paris, Berlin, Milan and Madrid. The inhabitants of these metropolises could thus discover the slogan: “Join us to end animal testing and save cruelty-free cosmetics in Europe“, accompanied by a unique work of art, in the style of the artist who regularly produces frescoes and floral compositions featuring endangered animals.
The aim of the operation is to raise the awareness of one million European citizens in one year, in order to collect an equivalent number of signatures on the savecrueltyfree.eu petition, a European Citizens’ Initiative petition which makes it possible to challenge the European Commission on certain topics. The purpose of this petition is to perpetuate the laws prohibiting the carrying out within the EU of cosmetic tests on animals, adopted in 2004, and reinforced in 2009 by a law prohibiting the testing of ingredients, then in 2013 by the prohibition of the sale within the EU of all products so tested. In addition, the petition also wants to strengthen the protection of the environment and consumer health in the face of the use of chemical ingredients, and to extend the ban on animal testing to other industries.
“Yet recent new requirements from the European Products Agency Chemicals (ECHA) threaten the maintenance of these animal protection laws and complicate further progress and steps in animal welfare initiated by the European Parliament since 2018: in particular the draft ban world cosmetics testing on animals by 2023″, indicate in a press release The Body Shop and Dove, two brands that have been campaigning on its subjects for thirty years, and which join forces with the organizations PETA, Cruelty Free Europe, HSI (and its affiliated bodies), Eurogroup for Animals and ECEAE (representing a total of 100 member organizations across 26 countries of the European Union).