Disney is studying the feasibility of an “Amazon Prime” subscription

Disney is studying the feasibility of an “Amazon Prime” subscription


Disney could take inspiration from Amazon to create a Prime-type system, which would unify its services and offer discounts and other benefits to its customers. But the objective is clear: to encourage them to spend ever more.

Watch your favorite series on Disney+, go regularly to Disneyland Paris, take your ticket for a Disney cruise and spend your money in the merchandising Mickey with a single common subscription, it may soon be possible. According to wall street journal, Disney would consider a program combining several of its services and advantages. In the corridors of the firm with big ears, the project is unofficially called Disney Prime, an obvious reference to Amazon’s device allowing to combine free delivery, an SVoD platform, music streaming or access to ebooks.

This system is not the prerogative of Amazon. Walmart recently added the Paramount+ service to its own Walmart+ program, while Apple bundles all of its services into the Apple One offering. For these companies, as for Disney, the objective is obvious: to encourage its customers to spend more and more regularly, while recovering in passing a nice fortune of very practical personal data to highlight consumption habits and preferences.

Talks are still in their infancy at Disney, so there’s no official name or timeline or pricing to predict. But given the economic and artistic power of Uncle Walt, there is no doubt that such a project could pay off big.