Conforama launches its “Recovery Tour” with hobbynote – Impact > Marketing Green








Conforama, a player in home equipment, is launching a solidarity operation, a major collection of furniture in good condition in Île-de-France.

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While the trend is towards cocooning and improving its interior, Conforama, a player in home equipment, is well aware that some French people cannot afford something new. Imagined by its hobbynote agency, the brand is thus launching a solidarity operation: a large collection of furniture in good condition in Île-de-France between May 20 and 21.

Called “La Tournée de La Récup”, this 100% Conforama-branded operation once again highlights its commitment to the Emmaüs movement in order to offer (re)comfort to those who need it. The furniture collected in the region during these 2 days will then be deposited in the solidarity shops of Emmaüs Coup de Main and offered to all visitors at a lower cost. In order to launch this operation on social networks, the hobbynote agency also produced and orchestrated a series of content (carousel, posts, videos) as well as a site dedicated event that allows participants to register directly and fill in the products they wish to donate.

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