Clear Channel France is joining forces with the new allcolibri platform to launch the first offer with a socio-environmental impact for the advertising market.
From Monday September 20 to Sunday September 26, 2021, it will be possible to make “a gesture for tomorrow”, in Paris, Bordeaux and from 19 Unibail-Rodamco-Westfield shopping centers located in France. To do this, you just have to pass in front of the furniture and screens of Clear Channel France, which is associated with the allcolibri platform on the occasion of what is presented as the “first offer with a socio-environmental impact for the advertising market”. , according to the terms of the statement from Clear Channel. With this solidarity campaign, the display offers the possibility of choosing the cause to support by simply scanning the QR code present on the 1000 furniture or screens carrying the campaign or by going to the URL http://www.1geste.fr
Clear Channel France has partnered with allcolibri to make its catalog available to the advertising market actions with a structured impact around associations and companies with a mission in the fields environmental, social, economic and health. Of the three causes available, the passing may decide to fight against plastic pollution of the oceans, support the restoration of biodiversity thanks to the planting of trees or finally, to finance the meals of young girls to facilitate their schooling. This catalog will be intended to be enriched by the associative ecosystems of advertisers who wish use this new impact advertising offer.
With allcolibri, Clear Channel wishes to invite each citizen to rethink their role in the city, like the famous parable of the hummingbird in the Amazonian tradition. The message of this parable can be simply summarized as follows: everyone can participate in the transformation of the world and it is the sum of these individual efforts that can bring about this change.