business

Publicis France launches its We are Positivers program – CSR > Marketing Green

Publicis France is actively engaged in a process of positive transformation. Publicis France’s CSR policy is structured around 3 main areas: Within its agencies, so that they become more attentive, more inclusive, more attentive to the health and well-being of employees. With its partners in the sector by contributing to the acceleration of the positive …

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[Tribune] CSR, an issue of impacts and perceptions – CSR > Marketing Green

Expectations for ever greater impact More than ever, the business leader who has to finance himself is under pressure from investors, markets and banks who are increasingly scrutinizing what he does in terms of CSR. To demonstrate that its intentions are laudable and to meet expectations of transparency, it urges its teams to set up …

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Woop strengthens its strategy for “the last mile” – Impact > Marketing Green

Woop completes its last mile delivery strategy and now works with Urby. The multi-service company, emphasizing last-mile green urban transport, uses low-emission vehicles and cargo bikes. I subscribe With Urby, Woop consolidates its approach towards a more responsible trade. This month of February marks the arrival on the …

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Authenticity at the heart of influencer marketing in 2022 – Study and Barometer > Influences

The Covid-19 pandemic has changed our relationship to digital, especially since the lockdowns. The resulting influence strategies have evolved in recent years. In its report, Meltwater presents key figures and new dynamisms on Instagram, TikTok and YouTube. How have the platforms used by brands for their influencer marketing evolved? Authenticity seems to be …

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Greenpeace Predicts the Future and Post-Presidential Environmental Disasters – Marketing Green

With the aim of raising awareness of ecological issues, the international organization Greenpeace takes us into the future, in 2042, and makes politicians or media react to the more than catastrophic environmental news in a two-minute teaser. With the agency 84.Paris, Greenpeace calls for ecology to be put at the heart of the presidential debates …

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A digital advertising campaign would be equivalent to the carbon emissions of 35 round-trip Paris-New York flights for one passenger – Impact > Marketing Green

Have you ever wondered what is the ecological impact of a digital advertising campaign? To find out – and let it be known – the fifty-five consulting firm has released the “calculator”. Result: 71 tonnes of greenhouse gases (CO2) are emitted by a classic digital campaign, based on video advertisingsupplemented by paid referencing on search …

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Teads partners with IMPACT+ to measure the carbon footprint of online advertising – Impact > Marketing Green

Estimate the carbon footprint of its online advertising campaigns… and reduce it : in 2022, the subject has moved to the top of the “to do list” of brands and their agencies. To help them meet the challenge, the media platform Teads announced on March 17 a partnership with Impact +, a third-party measurer of …

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Brand engagement: 63% of companies are concrete – Impact > Marketing Green

The first results of the 2022 brand engagement barometer conducted by Cision and Le Club des Annonceurs were announced during the Paris e-marketing fair: 63% of companies have already initiated concrete actions in terms of engagement. . I subscribe The first results of this barometer reveal that 63% …

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Optimize mobile app engagement by delivering better experiences

brandvoice By Thomas Butta, Director of Strategy and Marketing I subscribe Discover MAX Mobile apps have quickly become the preferred destination for a seamless and functional exchange of value between brands and consumers. There’s no denying that mobile app experiences are becoming the digital heart of the customer …

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