Life: Everything is good without the pig! Founded by Nicolas Schweitzer and Vincent Poulichet, the La Vie…
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Switching to solar energy has become the most beneficial solution for many French households. They opt for…
Read More »In an era where ecological efforts are becoming essential, brands are all trying to get involved and…
Read More »Ogilvy Paris launches the ScOre impact, a scoring system that takes into account the positive impact of content creators. The…
Read More »Adetem, the French association which brings together marketing professionals who are committed to the development of more…
Read More »Officially launched on February 1, the Positive Impact Communication Observatory aims to promote ecologically virtuous campaigns. The…
Read More »Putting marketing back at the heart of societal issues? This was the subject of the discussions held during the Meetings…
Read More »Sobriety will have been the word of the year 2022. In the light of the scarcity of raw materials and…
Read More »The Delegation Customer Marketing of the AACC conducted a study* with Opinion Way on French people’s expectations of brands regarding…
Read More »The .Becoming study focused on the perception of the usefulness of brands among the French population. Conclusion:…
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