The Delegation Customer Marketing of the AACC conducted a study* with Opinion Way on French people’s expectations of brands regarding…
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The .Becoming study focused on the perception of the usefulness of brands among the French population. Conclusion:…
Read More »“We live in a plural and varied world, so brand communication must today better reflect this diversity”, affirms David Bernard…
Read More »Clear Channel France announces its arrival within the association Les Relocaliseurs, whose mission…
Read More »The ready-to-wear brand Hugo Boss announces the launch of its online resale site,…
Read More »The Jow application called on the Imediacenter advertising agency to broadcast messages on…
Read More »In July 2022, the Canal + group’s advertising agency launched a carbon label…
Read More »A survey on brand engagement conducted in February 2022 by Cision and Le…
Read More »Thanks to a new eco-designed campaign with ROSA PARIS, AIGLE highlights the CSR…
Read More »Cancel culture, or call-out culture, consists of publicly denouncing various issues. Many brands…
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