business

Which plant-based brands offer alternatives to meat?

Life: Everything is good without the pig! Founded by Nicolas Schweitzer and Vincent Poulichet, the La Vie…

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Portable solar panels: what should you know? – Brands

Switching to solar energy has become the most beneficial solution for many French households. They opt for…

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Do consumers really believe in the ecological commitment of brands? – CSR > Green Marketing

In an era where ecological efforts are becoming essential, brands are all trying to get involved and…

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Responsible influence: Ogilvy launches the ScOre impact – CSR > Marketing Green

Ogilvy Paris launches the ScOre impact, a scoring system that takes into account the positive impact of content creators. The…

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Adetem and its Collective are launching a Book to empower marketing – CSR > Marketing Green

Adetem, the French association which brings together marketing professionals who are committed to the development of more…

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The communication sector goes green – CSR > Marketing Green

Officially launched on February 1, the Positive Impact Communication Observatory aims to promote ecologically virtuous campaigns. The…

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How can marketing help address societal challenges? – CSR > Green Marketing

Putting marketing back at the heart of societal issues? This was the subject of the discussions held during the Meetings…

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2023, year of com’ CSR transition? – CSR > Green Marketing

Sobriety will have been the word of the year 2022. In the light of the scarcity of raw materials and…

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The slow adoption of CSR in the customer journey – CSR > Marketing Green

The Delegation Customer Marketing of the AACC conducted a study* with Opinion Way on French people’s expectations of brands regarding…

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64% of French people consider a brand to be “useful” if it improves their purchasing power – Study and Barometer > Influences

The .Becoming study focused on the perception of the usefulness of brands among the French population. Conclusion:…

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