business

The slow adoption of CSR in the customer journey – CSR > Marketing Green

The Delegation Customer Marketing of the AACC conducted a study* with Opinion Way on French people’s expectations of brands regarding…

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64% of French people consider a brand to be “useful” if it improves their purchasing power – Study and Barometer > Influences

The .Becoming study focused on the perception of the usefulness of brands among the French population. Conclusion:…

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#OneToOneBiarritz How can advertising evolve towards more diversity?

“We live in a plural and varied world, so brand communication must today better reflect this diversity”, affirms David Bernard…

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Clear Channel France joins the association Les Relocateurs!

Clear Channel France announces its arrival within the association Les Relocaliseurs, whose mission…

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Hugo Boss goes second-hand with its “Pre-Loved” platform – CSR > Marketing Green

The ready-to-wear brand Hugo Boss announces the launch of its online resale site,…

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Imediacenter and Jow join forces to promote responsible food – CSR > Marketing Green

The Jow application called on the Imediacenter advertising agency to broadcast messages on…

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Canal + Brand Solutions launches the carbon label for all its advertising creations – Impact > Marketing Green

In July 2022, the Canal + group’s advertising agency launched a carbon label…

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Higher social commitments in Tech than in other industries – CSR > Marketing Green

A survey on brand engagement conducted in February 2022 by Cision and Le…

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To promote its children’s collection, AIGLE pays tribute to nature – CSR > Marketing Green

Thanks to a new eco-designed campaign with ROSA PARIS, AIGLE highlights the CSR…

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Cancel culture: the art of blaming to change! – CSR > Green Marketing

Cancel culture, or call-out culture, consists of publicly denouncing various issues. Many brands…

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