Apple Reality Pro: an announcement at WWDC for a late 2023 release

And if 2023 was finally the year of Apple’s dive into virtual reality / augmented reality. After years of rumors and delays of all kinds, the famous “Reality Pro” helmet could see the light of day this year, says Mark Gurmana well-informed journalist from Bloomberg.

Still problems to solve

A true technological Arlesian (which appears for the first time in our columns in 2017), Apple’s mixed reality headset is finally about to hit the market. According to Bloomberg, it could be announced during WWDC in June, or a little before. According to Mark Gurman, some hand-picked development teams have already been able to get their hands on the device in order to start developing interesting third-party apps.

The helmet could arrive at retailers in late 2023, potentially in the fall. This would give the company time to settleā€the many problems […] hardware and software” which still overwhelm the device, specifies the journalist of Bloomberg. Even the marketing campaign and the sales arguments for the future device do not yet seem to be quite settled. This information confirms recent rumors already shared by analyst Ming-Chi Kuo.

A helmet that would save a dismal year 2022

Presenting the headset at WWDC would still be a smart move for Apple. The annual conference would allow many development teams to get their hands on the helmet and imagine applications that could be released when it is marketed. This is enough to boost interest in such a product.

Apple would also need a big launch in 2022 since, according to Mark Gurman, the rest of the year is looking a lot less exciting. New Mac Pro and MacBook Pro are well planned, but should not embark anything revolutionary. The iPad Pro would only gain an Oled screen in 2024, while the iPhone 15 could above all be an opportunity to launch a new design.

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