In France, Fire TV televisions remain confined to entry-level models, since Amazon only offers the Xiaomi TV F2 offering light performance and probably a perfectible calibration, as we have seen on the other Xiaomi TVs tested ( Mi TV 4S, P1E 55 and Mi TV Q1). It’s a different story on the other side of the Atlantic: Amazon has just unveiled the Fire TV Omni QLED with much more attractive features.
The television has an LCD panel with a quantum dot filter (Qled) to improve the coverage of the colorimetric space. This Ultra HD panel is associated with a Full LED backlighting system that can manage 96 distinct zones, which should result in good dynamic contrast by reducing the blooming (halo effect around light objects on a dark background), while increasing the brightness peak (not specified) essential for HDR rendering worthy of the name.
The television is also compatible with Dolby Vision IQ and HDR10+ Adaptive, the two dynamic HDR metadata standards which also adapt to ambient light. In practice, this system makes it possible to unclog dark areas in the middle of the day, while we enjoy a perfectly calibrated image in the dark (read our test of the Filmmaker with Intelligent Sensing mode equivalent to these two modes). The panel is however limited to 60 Hz.
The originality of this TV is its Fire TV Ambient Experience mode. The integrated presence sensors allow it to be turned on when someone comes into the room to display information like an Echo Show screen. Amazon has provided 1,500 photos and artwork to dress up the TV in addition to useful info like the weather, personal photos, and more. The Alexa assistant is of course in the game and responds to voice commands thanks to the four microphones hosted by the television. A microphone is also present in the remote control.
The Omni Qled is powered by Amazon’s Fire TV operating system, found on the Fire TV Stick 4K Max, for example. This is an improved version, it seems, since Amazon announces the presence of an engine for upscaling HD and Full HD content to the native Ultra HD definition of the more efficient panel, in particular through the use of an artificial intelligence engine. In connection, there are three HDMI 2.1 inputs, an HDMI 2.1 input (eARC, no info on VRR and ALLM compatibility for video games), an Ethernet port, a USB port, an optical output and a headphone output.
The Amazon Fire TV Omni QLED Series will be available end of October in the United States in 65-inch (165 cm) and 75-inch (190 cm) versions, priced respectively at $800 and $1,100 (excluding tax), or around €1,000 and €1,300 (including tax) in case they were imported.