technology

Adobe Stock will market images generated by artificial intelligence


Buying an image generated by an artificial intelligence will soon be possible on Adobe Stock. The company specializing in the marketing of creative solutions for professionals announced Monday, December 5 an evolution in its content submission policy. Adobe says it has rules in place to ensure “responsible use of AI technology by creators and customers” from his fund.

A clear identification

The decision to allow AI-generated images would have been well thought out. As a reminder, it is now possible to create personalized images on request, with a simple sentence. Services such as Dall-E or Stable Diffusion offer possibilities whose only limit is the human imagination. The illustrators who feed the database will thus be able to create images using tools using artificial intelligence.

In order to clearly distinguish computer-produced content from human-created content (photography, drawing, digital illustration, etc.), images generated digitally by AI will be very clearly identified on the store. Adobe wants to capture this new market before other illustration giants pass it by. The American firm assures that it will contribute “to the evolution that will come from this technology towards tools that will empower artists, without ever seeking to replace the human imagination.”

Strict rules

Computer-generated images will be marketed on Adobe Stock as regular illustrations. The creator behind an AI production will receive a commission for each sale of his digital asset. If the rules surrounding this new segment of content creation are still unclear, Adobe promises to adopt strict moderation. Violation of individual property remains prohibited. Clearly, it will be impossible to recreate an image based on the artistic content of a photographer, a painter or any work subject to intellectual property.

In the event of a dispute over the ownership of property, Adobe promises to continue to pay compensation to its true author. At the same time, the description of the images should be factual and not mislead the customer about their nature. Another noteworthy rule, Adobe Stock will only accept submissions in the form of illustrations. The goal is to avoid any confusion between a photograph and a photorealistic illustration.

A divisive decision

Adobe thus marks a turning point in the history of illustration. Long remained taboo in the sector, the generation of images using artificial intelligence opens up a new field of possibilities. Not without shaking up the already very competitive field of illustrative photography, this resolution also augurs the creation of a multitude of new professions.

With this decision, Adobe adopts a position that should not fail to react. In September, the image bank Getty Images decided to ban computer-generated images altogether. A decision justified by the absence of clear legislation on the intellectual property of content. The next step seems to be the adoption of a strict and clear law in this area.

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