technology

Adobe MAX: how the power of the cloud is revolutionizing video production!

Artificial intelligence, innovative collaboration tools, real-time special effects management and extensive Camera to Cloud integration… Discover what’s new in the world’s most popular creative apps.

Adobe uses the capabilities of the cloud to transfer and store content in a secure space, but the growing complexity of modern productions, particularly due to virtual content, requires new ways of working. This is why tools like Premiere Pro, Camera-to-Cloud of Frame.io and Near Time of Mo-Sys benefit from closer integration.

Unmissable and extraordinary, the worldwide Adobe Max event which takes place over three days, during which Adobe takes a look at all of its innovations, brings together every year professionals and individuals from different backgrounds who share a single language, that of creativity. For this 2022 edition, the publisher is making Frame.io the nerve center of its software Premiere Pro and After Effects. For those who don’t know, Frame.io is a video collaboration and review platform which offers a unique space to exchange, make comments and add annotations on work in progress. Are thus spared the indigestible chains of emails or even worse, the use of telepathy. But what really makes the difference is the arrival of virtual production in the cloud.

Camera-to-Cloud arrives on a multitude of devices

With the function Camera-to-Cloud by Frame.io production teams can access footage as it is shotwhether on set or from an editing room across the country, and now, the solution Near Time of Mo-Sys with UnrealEngine integrates special effects almost instantly and in high definition for immediate decision-making.

If we want to make an analogy, the solution developed by Adobe is 100% winning. That is to say, it offers a real-time view of the production with newly integrated virtual sequences, while avoiding the costs inherent in this type of system — that’s the magic of the cloud. The effectiveness of Camera-to-Cloud is such that more than twenty partners have already adopted it and new integrations announced at IBC 2022 will speed up the process even further!

The monitor Atomos Zato Connectthe transmitter Serv Micro and the encoder Prism-Flex from Teradek, now make the use of Camera-to-Cloud accessible from almost any camera or production device. This is great news for all video professionals, whether they are behind a lens, in the editing studio or at the origin of the order.

Time-saving tools

Adobe also introduced several production tools that are intended to simplify the work of the teams :

  • Auto Color on Premiere Pro applies color corrections and makes adjustments to speed up the production of the video workflow.
  • remix automatically adapts the duration of a piece of music so that it fits into a chosen video sequence.
  • Scene edit detection on After Effects uses artificial intelligence to detect scene changes in a video sequence. Markers are then positioned at the editing points to speed up the proofreading and any modifications to the project.

Easily locate parts of your animation on Adobe After Effects by associating color labels with keyframes.

© Adobe

Project Blink is an editing tool that uses artificial intelligence to detect the objects, sounds, people, and other content that makes up a video. To achieve this, this technology transcribes the video into text in order to analyze it and thus understand its specificities. All you have to do is enter a keyword in the search engine, for example “smile” or “backpack” to obtain the corresponding elements.

The user can thus extract a sequence, produce an edit, or group similar content together. It’s efficient, fast and relevant!

New creation options for Premiere Pro and After Effects

If Adobe has focused on efficiency and collaborative work, it does not forget creation with the announcement of several new features.

Premiere Pro receives more efficient title creation tools to quickly access editing elements as well as layers. New fill options for adding textures and graphics inside text are also on the way, not to mention export options for sharing text with collaborators. The Sharpen and Time Posterize effects also have GPU-accelerated rendering, which reduces CPU load and speeds up processing.

After Effects also benefited from several adjustments such as fast exports with native H.264 encoding, new keyframe color labels for quickly find the different parts of an animation and the ability to choose any layer as a track matte (in beta).

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