Groupama wants to encourage the French to apply life-saving gestures – CSR > Marketing Green

Groupama wants to train 1 million people free of charge in life-saving gestures, and makes this known during a national campaign carried out with Marcel and broadcast on the occasion of World First Aid Day. I subscribe “In France, only 27% of the population has undergone training in …

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Clear Channel France launches its first impact campaign – CSR > Marketing Green

Clear Channel France is joining forces with the new allcolibri platform to launch the first offer with a socio-environmental impact for the advertising market. I subscribe From Monday September 20 to Sunday September 26, 2021, it will be possible to make “a gesture for tomorrow”, in Paris, Bordeaux …

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Responsible advertising is only a priority for 6% of French people – CSR > Marketing Green

78% of French people surveyed by YouGov consider that companies have a role to play in promoting better consumption. But they are more willing to support those who act than those who make it known. I subscribe Unsurprisingly, French consumers surveyed by YouGov care about the impact of …

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How to design more responsible ads?

Is responsible advertising possible? Advertising and responsibility, antagonists? Not necessarily. Patagonia, the eco-designed clothing company is a “a pioneering company in responsible communicationintroduces Alex Jubien, entrepreneur and speaker, on the occasion of One to One in Biarritz, on October 6th. The founder of Patagonia participated in the creation of 1% for …

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Seedtag reduces the carbon footprint of online advertising – CSR > Marketing Green

Seedtag, adtech for contextual advertising, and IMPACT+ are committed to measuring and reducing the carbon impact of online advertisements. Seedtag thus wants to allow its customers to measure and reduce the carbon impact of their campaigns without altering their performance. I subscribe Adtech Seedtag uses Impact+ to measure …

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Publicis France launches its We are Positivers program – CSR > Marketing Green

Publicis France is actively engaged in a process of positive transformation. Publicis France’s CSR policy is structured around 3 main areas: Within its agencies, so that they become more attentive, more inclusive, more attentive to the health and well-being of employees. With its partners in the sector by contributing to the acceleration of the positive …

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[Tribune] CSR, an issue of impacts and perceptions – CSR > Marketing Green

Expectations for ever greater impact More than ever, the business leader who has to finance himself is under pressure from investors, markets and banks who are increasingly scrutinizing what he does in terms of CSR. To demonstrate that its intentions are laudable and to meet expectations of transparency, it urges its teams to set up …

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Woop strengthens its strategy for “the last mile” – Impact > Marketing Green

Woop completes its last mile delivery strategy and now works with Urby. The multi-service company, emphasizing last-mile green urban transport, uses low-emission vehicles and cargo bikes. I subscribe With Urby, Woop consolidates its approach towards a more responsible trade. This month of February marks the arrival on the …

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“Stinks of colonialism” – Mexico City jumped against the invasion of Americans

“You’re new in town? You work remotely? You’re a fucking plague and the locals hate you. Get out.” Flyers with this content have recently appeared in various locations in Mexico City. The capital of Mexico is flooded with foreigners – mainly Americans. Some of them have decided to move there because of the lower cost …

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